International Adviser: Brits under 50 turn to IFAs to tackle cost-of-living crisis

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The cost-of-living crisis is pushing more under 50s towards taking professional financial advice, according to IFA firm Continuum.

The crisis has not only made younger generations more conscious of the state of their finances, but has also seen more older clients of the Continuum partnership looking to include members of their family in their financial planning as they look to help out younger generations.

Over the past year, Continuum has seen many clients coming to the firm through older generations of their family.

The national IFA partnership now has over 63% of its client base under the age of 60. Currently one-in-five of Continuum’s clients are under the age of 50.

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